Objectified
By Gary Hustwit
The second film from director Gary Hustwit does not disappoint. The wonderful pacing and general enthusiasm felt first in Helvetica, returns with even bigger names in design yet a down-to-earth approach that I think my Mom could even find enjoyable. Objectified is a documentary that focuses on the world of industrial design, or the design of everyday products from computers to chairs, and even spoons. Ostensibly this film tries to prove how important the design of objects are, and more importantly tries to stress that these objects are designed well. From interviewing Dieter Rams and Karim Rashid, to the wonderfully enthusiast Jonathen Ives of Apple, it’s clear that the design of everyday objects can and should be designed simply and beautifully.