Jared Pendergraft


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Geo-visualization application for government agencies to predict and prevent global natural disasters.

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An application concept for booking local tour guides to take you on exciting adventures.

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An identity and website for Hawaii’s first early-stage technology fund.

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An application concept for tracking books, movies and music you enjoy.

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Creative Process

Initial discovery and research

Figure out what we’re building and what problems we’re trying to solve.

Style and tone

Explore visual ideas and establish the voice of the project.

Present ideas and determine technical constraints

Finalize approval of visual direction and confirm what was designed can be built.

Finalize information architecture and build

Confirm our design supports established content models and begin development.

Test, optimize and iterate

Perform A/B testing when applicable to confirm assumptions, optimize content for best performance, and determine what can be improved in the next cycle.


These Kids Read logo

These Kids Read

A blog that tracks the great books my kids and I read together.

Pasta logo


Pasta is a tiny SASS file that provides a great starting place for web projects. It combines a handy reset and light styling for common web elements, yummy.

Avery logo


A mini-site for my daughter to help document her life, “I’m Already an Artist”.

Ezra logo


A mini-site for my son to help document his life, “Look Daddy, I Big Boy”.